‘Genericide’: Brands destroyed by their own success
Turning a product into a household name is the stuff of corporate dreams. Isn’t it? Not necessarily. Think Hoover, Jacuzzi, Frisbee. When was the last time you “vacuum-cleanered” the front room, took a dip in a “whirlpool bath”, or played in the park with your “flying disc”? It may seem like a fairly innocuous linguistic…